Jaided Roots is inspired and named after my daughter Jaide. She was born with a lot of hair, more than I could manage at her young age. I wanted to make sure there was a healthy (chemical free) product that would cater to her THICK, SOFT, CURLY and COILY hair as well as other melanated children without causing them harm. Jaided Roots purpose is to build a legacy for her, promote a healthy hair care journey and create the representation our children need to see growing up.